Nike partnership

Nike, the global sportswear brand increasingly investing in cultural programming at the intersection of sport and music.

The idea was to curate something that represented Berlin's diverse music scene whilst creating genuine opportunities for emerging singer-songwriters. We delivered a music engagement project where DJs performed at Satou Sabally's basketball court in Berlin, whilst simultaneously mentoring young women in music. It all came together at the closing ceremony with a live performance of new music created during the mentorship.